February 22nd, 2013
As part of “Relish your Meat Week”, Goodall’s Ireland is on the hunt for Ireland’s Friendliest Butcher. In Ireland, we have a great tradition of understanding and valuing our meat. We are fortunate to have such a fantastic selection of high quality Butcher Shops in our villages, towns and cities. Many of the more traditional crafts and small businesses have disappeared from our high street, but our Butchers are still going strong. There are many trade awards to celebrate the quality of the shop or individual Butchery skills, however we wanted to celebrate the quality advice that you can get from a good Butcher. A friendly butcher should be able to explain to you about particular cuts and you should be able to easily talk to them about how much you want to spend. They should be passionate about the quality of the product, explain how it can be cooked to bring out the best flavours and willing to talk to you about their sourcing policy.
If you have a particular star in mind, please do nominate them. You can submit the name of your friendliest butcher (and what butchers’ shop they work in) via twitter using #friendliestbutcher, via email info@Goodalls.ie or via our Facebook page www.facebook/goodallsireland
The winners and runners up will receive nationwide recognition, a special Friendliest Butcher trophy and products from Goodall’s Ireland.
Ts & Cs
Butchers must be in the Republic of Ireland only
The shortlist will be drawn up by Goodall’s of Ireland, following closing of nominations on the 5th of March.
Voting on the shortlist will commence on the 10th of March on the Goodall’s website and will close by midnight on the 16th of March
Only one vote per IP address will be accepted
Relish your meat week
In Ireland, we are lucky to have such a great range of butchers, where quality and traceability are all part of the service. At Goodall’s, we wanted to celebrate this by encouraging more people to visit their local butchers and try cooking with some lesser known cuts of meat.
These days we are all looking to save money, however we don’t want to compromise on quality. Expensive cuts of meat tend to be the ones that are tender and can be cooked quickly and easily. This doesn’t mean that you can’t create a great meal with a cut that costs less. During Relish Your Meat Week, participating Craft Butchers will have free recipe leaflets and special offers to help you find great value while still creating tasty dishes. All it takes is a bit of love and some careful seasoning. Participating butchers will also have some flavourful Goodall’s products to help you bring out the best flavours of the dish and will be on hand to give you all the advice you might need. Each recipe shows the approximate price you can expect to pay for the meat and what you will need, so you can be sure of finding something to suit every budget. We are also on the quest for Ireland’s friendliest butcher*.