Goodall's have been putting the "oooh in good food" since 1933.
To re-inforce the power of the Goodall's brand, Goodall's have a special marketing team who look after the development of all areas of the brand.
The Goodall's marketing traditionally takes place during the Christmas period, as this is the busiest time of the year for the brand.
The Goodall's marketing campaign in 2003 focused on the expertise of Goodall's as a herbs and spices brand, which is distinctly Irish. The strapline for the campaign was:
"Enjoy the tastes of Christmas from around the world - without going too far from home"
The Christmas campaign included:
- Magazine / broadsheet advertising
- Nationwide shopperlite campaign
- Nationwide radio campaign
Goodall's also have ongoing marketing activity throughout the year and in 2003 this included:
- Goodall's free measuring spoons promotion
- Free Goodall's Christmas recipe booklet in-store